Grasshopper Strategy
The Team

A Dedicated
Senior Resource


Julian Rolfe, Founder

Ex-Head of Qualitative & Senior Strategist, Mash

MRS Award Nominee

Solves knotty challenges across diverse categories for multinational clients like Vodafone, King, Chevrolet, Unilever, Hewlett Packard, Pepsi and Samsung.

→ Email | Tel +44 (0)781 505 2620


Kirstie Storrar, Associate

Over 20 years qualitative research experience

Ex-Insight Director at Added Value

Conducted projects across multiple sectors like FMCG, retail, leisure and personal care, and has particular expertise in positioning and innovation.

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Alice Vessey, Associate

Vastly experienced insight specialist

Ex-Associate Director, Added Value

Combines traditional research experience with new techniques with cultural insight across categories like FMCG, fashion and gaming.

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Caroline Pakel, People Engagement Specialist

Facilitates shared meaning through dialogic practices nurturing openness, observation and authentic communication in individuals and groups for organisations like Clearstream,

CGI, Disneyland Paris, Evonik, FINCA, Kelloggs & Qualcomm

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Lizzie Palmer, Coaching Guru

Communication Trainer & Creative Facilitator

Ex-Director of Brand Strategy & Comms, Orange

A background in brand strategy, followed by vast experience in coaching communication, listening, and relationship-building skills for clients like Nike, Sky, EE, Orange and Philips.

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Julz Donald, US Associate

Senior strategic partner, futures & insights specialist

Ex-Group President at The Futures Company, NA

Independent consultant and business leader with 15+ years business, brand strategy and marketing experience for clients like Diageo, American Express, Philips and Kraft.

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Crystal Evans

Strategic Partner for Cultural Insights, Innovation & Brand Strategy

Ex-Director at Flamingo, Omnicom Group and Ex-WPP

Crystal has extensive market insight and brand strategy experience from working 17 years in the industry both agency and client-side. She has been strategic partner to a number of global blue chip companies over the years including Danone, L'Oréal, Diageo, PepsiCo, United Biscuits, Spotify, Mars, Walmart and BBC.

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