A note about language.


  • With any multimarket customer closeness programme, overcoming language barriers is always a key challenge to resolve.
     

  • There are a number of different ways to tackle this, depending on the type and scope of project, and we have a number of steps that we take to ensure all the recruitment criteria are met, and both team members and Buddies are comfortable with the language they are communicating in.
     

  • Our favoured approach is to ensure that your customer Buddies are communicating in the language they are most familiar with and most confident in.
     

  • This means we will think laterally to ensure they are matched up with team members who can communicate confidently with them…
     

  • Let’s bring this to life with an example…